The importance of data visualisation

Data visualisation plays an important role in the democratisation of data, that is, how accessible data is to everyone that needs it, and how simple it is for those people to interpret and understand it. In this article, we explore how powerful and beneficial data visualisation can be. Did you know that our brains can process an image in just 13 milliseconds? Think about that. That’s an incredibly short space of time. So now imagine you have huge spreadsheet of data, how long do you think it takes for your brain to process it to try and identify a trend? What’s the story in the data and how can we tell that in different ways, to make it more accessible for the masses? What is even in the data? Taking examples of good practice we'll show why simple visualisations are so crucial, and how our work can help you bring your data to life.