WEST BROMWICH BUILDING SOCIETY VALIDATES CORPORATE CUSTOMERS WITH EQUIFAX SINGLE CUSTOMER INSIGHT™

New contract gives greater insight into all relationships with commercial customers, as well as complying with FSCS

London, January 2012 - West Bromwich Building Society has chosen leading consumer and business information expert, Equifax, to give it a greater insight into its commercial customer relationships. The new deal, which sees the West Brom accessing the Equifax Single Customer Insight (SCI) service, further strengthens the 10 year partnership between the two organisations and ensures that eligible commercial customers have protection under the Financial Services Compensation Scheme (FSCS).

The West Brom is a leading independent provider of financial products and services, notably savings, investments and residential mortgages. Equifax already provides the Society with Equifax credit reports, allowing it to conduct credit checks on new customers. The addition of Equifax SCI means the West Brom is fully compliant with FSCS requirements for deposits made by commercial clients.

“Equifax SCI is a very straightforward process, allowing us to validate corporate clients and returning our data files in the correct format for submission to the FSCS,” says Peter Collingridge, the West Brom’s Head of IT. “It’s the quality and accuracy of Equifax data that ensures we save time and enhance the efficiency of our processes.”

“Through our partnership with Equifax, we are maintaining best practice, as well as streamlining our processes when it comes to managing the relationships with our commercial customers, improving customer care and retention.”

Laurence Hamilton, Sales Director, Financial Institutions, Equifax adds: “We are delighted to be building on an already strong relationship with the West Brom. The power of Equifax SCI helps financial organisations gain access to a new level of information about their customers, as well as meet the latest FSCS requirements. This new deal with the West Brom is a clear indication of the value our innovative data and credit solutions bring to financial institutions, enhancing customer retention and increasing efficiency.”

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For further press information, please contact: Wendy Harrison, Jenny Thorneywork or Clare Watson at HSL on 020 8977 9132 / Fax: 020 8977 5200 or Email: equifaxbtobteam@harrisonsadler.com

About Equifax

Equifax is a global leader in consumer and commercial information solutions, providing businesses of all sizes and consumers with information they can trust. We organize and assimilate data on more than 500 million consumers and 81 million businesses worldwide, and use advanced analytics and proprietary technology to create and deliver customized insights that enrich both the performance of businesses and the lives of consumers.

Headquartered in Atlanta, Equifax operates or has investments in 17 countries and is a member of Standard & Poor’s (S&P) 500® Index. Its common stock is traded on the New York Stock Exchange (NYSE) under the symbol EFX. For more information, please visit www.equifax.com.